Jessica Burston
Director of operations, Royds Withy King
Up front:
Lex pop
p7
Let’s talk shop
magazines|September 2018Should your business development function be doing things differently?
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INSIDE
Floating ideas
Would an IPO spurt be good for the law firm management market?
P whizz
Briefing 5P on the land of brand in and outside of legal
Test behaviour
Vario at Pinsent Masons on picking out perfect contractors
WHO'S WHO THIS MONTH
ISSUE IN BRIEF
Ah, the September issue. It feels it should be like starting the new school term. You’ve learned so much the previous year – had some time to relax and reflect, grown a little as a person, and got your tie all ready to go again – now you’re full of fresh energy to apply it. But have the legal business challenges changed, or is it just more of the same?
Among other things, we talk IPOs, making sure your brand is kept fresh in the changing world of legal business models and why Gowling WLG introduced its own internal cryptocurrency.
PRODUCT EYES
It has often been said that law firms can struggle to communicate to clients what makes them so very special – to differentiate a distinctive brand promise from those of their many, many market peers. As everyone dives into ‘doing things differently’, what does this mean for the land of brand?
VALUE PEOPLE
Briefing 5P 2018 was all about the people – plenty of whom were present. Kayli Olson brings us highlights from the conference and what we took away from the day, navigating the land of brand in and outside of legal
DATA MASTERS
The newly merged Wilson Legal and Stanton Allen team talk mastering law firm data and connecting silos to form a firm-wide information strategy
