Briefing Sept 18 cover

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Should your business development function be doing things differently?

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INSIDE

WHO'S WHO THIS MONTH

ISSUE IN BRIEF

Ah, the September issue. It feels it should be like starting the new school term. You’ve learned so much the previous year – had some time to relax and reflect, grown a little as a person, and got your tie all ready to go again – now you’re full of fresh energy to apply it. But have the legal business challenges changed, or is it just more of the same?

Among other things, we talk IPOs, making sure your brand is kept fresh in the changing world of legal business models and why Gowling WLG introduced its own internal cryptocurrency.

 

PRODUCT EYES

It has often been said that law firms can struggle to communicate to clients what makes them so very special – to differentiate a distinctive brand promise from those of their many, many market peers. As everyone dives into ‘doing things differently’, what does this mean for the land of brand?

VALUE PEOPLE

Briefing 5P 2018 was all about the people – plenty of whom were present. Kayli Olson brings us highlights from the conference and what we took away from the day, navigating the land of brand in and outside of legal

DATA MASTERS

The newly merged Wilson Legal and Stanton Allen team talk mastering law firm data and connecting silos to form a firm-wide information strategy

reports

Briefing Frontiers 2024

Top trends in law firm transformation agendas for the year to come
supplements

Generative artificial intelligence

How can firms unleash the power of generative artificial intelligence?