Business developmentmagazines|May 2012
Are your clients feeling the love?
Law firms must now be different in what they can add to a client relationship
From using CRM to how apps can change the way you do business, IT is now truly enabling BD
Addleshaw Goddards BD director on adding value and doing BD differently - really differently
In this issue of Briefing,we look at why it’s now so important to be really close to clients – which means making as many people in your firm client-facing as possible, and finding ways to deliver a lot more value to clients to make your relationship as tight as you can. Our interview with Addleshaw Goddard’s head BD honcho, Lance Sapsford, has some great pointers in it, as does our indepth feature article, covering what firms are doing to be really different, and why.
Plus we have analysis from key industry suppliers on everything from pitch prep technology to CRM to mobile – including a great interview with Hubbard One’s head of BD solutions, Vince Scarinci.
MAKE YOUR OWN ROAD
Rupert White talks to Lance Sapsford, business development director at Addleshaw Goddard, about doing legal BD differently – really differently.
Value is the new word in legal business development. From helping clients become better business people to sorting
them out with secondees – and much more besides – law firms must now be different in what they can add to a client
relationship, rather than just how they do law.
Briefing speaks to Vince Scarinci from Hubbard One about how business development technology can help law firms improve client service and give them a competitive edge.