A new era for law firm growth
magazines|March 2015Winning brand power through project working and prioritising innovation
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INSIDE
Law firm finance on where the future growth will come from and exactly how to get there
Industry insight on the information needed to power up your profits
Norton Rose Fulbright COO Mark Whitley on winning brand power through project working and prioritising innovation
ISSUE IN BRIEF
As the great and the good gathered for the Global Law Summit − marking 800 years since the sealing of Magna Carta − at the end of February, a report from TheCityUK revealed that in 2013 firms in the UK had enjoyed their strongest growth in six years.
That’s the backdrop to this edition of Briefing, in which we speak to leaders at Withers, Parabis Law, Shoosmiths, DWF, Brabners, Stewarts Law and Kingsley Napley, as well as PwC about how legal business is achieving growth with profitability.
Our main interviewee, Mark Whitley at Norton Rose Fulbright, tells us how his firm has differentiated its way into claiming one of the very top global legal brands of the future. Plus, there’s a truly bumper industry voices section including an interview with Econocom’s Chris Labrey on alternative financing for projects and industry analysis from eBillingHub.
GOING UP
Norton Rose Fulbright weighs in as one of the top three legal brands in the world. Chief operating officer Mark
Whitley explains the difference a verein makes, and much more.
GETTING AHEAD
The evidence points to ambitious law firms growing again − if they know what’s good for them. Richard Brent asks
finance heads and other law firm leaders what matters to their financial health and future profits.
ROLLING WITH IT
Large technology projects are notorious for running rife with unknown quantities. Law firms ought to consider
alternative finance models to ensure their strategy isn’t badly stung, suggests Econocom’s Chris Labrey
