Briefing Marketing and BD Leaders 2025

MBD Leaders 2025 will once again gather our tight-knit community of experts and strategic leaders in the marketing and business development function from across large law firms for a day of learning, discussion, sharing and insight.

As chief marketing officers and head of business development grapple with an ever increasing level of disruption, we will lift the lid on the roadblocks, projects and innovations that Marketing and Business Development leaders in legal services are facing.

This is a unique opportunity to connect with your peers, share challenges and solutions, and hear from industry experts as they address some of the thorniest issues – AND the opportunities to be exploited.

Themes and topics:

• All things genAI:
  – Driving adoption of genAI tools – and getting the most bang for your buck
  – Practical applications of genAI for BD teams
  – Aligning your firm’s genAI use with client understanding and expectations
  – SEO to GEO – optimizing your content and website for genAI search
• Uniting disconnected teams to deliver a ‘single firm’ growth mentality and consistent client experience
• Culture shift: getting law firms to prioritise BD among fee-earners
• Curiosity, conversations and connections: why listening is key to getting closer to clients
• ESG: a key differentiator for a law firms’ brand?
• Defining the shape and makeup of a killer MBD team – and where tech fits into the mix
• Bid/pitching processes – approaches, tools and how to stand out from the crowd

Are you a chief marketing officer or business development director? Register to attend!