Rethinking legalmagazines|June 2014
Building value and innovation. It’s time to change
BT’s in-house legal head tells us how to please clients like him and why your competition just got more interesting
Law firm leaders and big business GCs talk change and opportunity in a fragmenting market
Insight and analysis from leading suppliers to legal
This issue marks Briefing’s fourth birthday, and over the last four years we’ve covered the changes in the legal market driven by the low-growth, consolidating environment firms find themselves in after the recession. It has become, I think, a world that is, by legal business standards, competitive beyond all previous norms.
In this issue we analyse and discuss the pressures and the opportunities that legal businesses now face as they struggle to take market share from each other, and seek out growth and opportunity in existing and new markets. To that end we’ve asked general counsel as well as law firm management leaders for their views – a taste of the broadening of Briefing’s reach to come, and one I hope you like.
WHAT GCs REALLY WANT
BT’s legal leader talks to Briefing about what makes law firms attractive, what they should change to win more business, and why they are now competing with LPOs and in-house units. It’s a new game – and you play, or you go home
FIGHTING IT OUT
Declan Tan talks to operations leaders in law firms and general counsel in some of the world’s biggest businesses to find out how a fragmenting legal market is changing to meet shifting client needs, and how the competition in the legal market is tougher than ever
TOWARDS TOMORROW’S FIRMS
Deciding what your firm is – and, crucially, what it isn’t – will bring firms toward a more commercial and sustainable future, says Chris Labrey, UK country manager at Econocom