Solving the marketing puzzle

magazines|

How law firms are learning the lessons of accounting and consulting

GET YOUR COPY NOW

DOWNLOAD

WHAT'S INSIDE?

ISSUE IN BRIEF

Everyone should care about marketing. Firm generally get BD, even though they don’t always value it as a function, but marketing is often left out in the cold. This is madness, and it’s an attitude that will, eventually, kill your business.

In this issue, we’ve spoken to marketing and BD leaders both inside and outside legal to find out how legal business can sell themselves better – from the moment someone learns about you.

 

MAKING WAVES

What can law firms learn from other businesses about marketing? More to the point, can they learn from other businesses? If they can, it may be outsiders who can teach them new tricks – outsiders like Ash Coleman-Smith

NEW RULES OF ATTRACTION

A low-growth, competitive world is a marketeer’s opportunity. Declan Tan talks to marketing and BD leaders in the legal and accounting worlds about powering up your brand, and what legal can learn from other professional services about the future of selling law firms to clients

MAKE RELATIONSHIPS, NOT DATA

Patrick Hurley, vice president of global implementations at Thomson Reuters Elite, outlines why customer relationship management systems are failing law firms – and how to move beyond them to marketing nirvana

blog

BRIEFING DATABASE: SEPTEMBER 2019


In partnership with Peer Monitor
September 2019
blog

EDITOR’S LETTER


Richard Brent
Editor-in-chief, Briefing