briefing june 2018 feature web

Near pressure

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Turning near-shoring into a better kind of legal business?

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THE BIG IDEAS

WHO'S WHO THIS MONTH

Zelinda Bennett - DLA Piper
Zelinda Bennett
International marketing director, DLA Piper

What's on your whiteboard?
p7

Janet Day - independent legal tech consultant
Janet Day
Independent legal technology consultant

Opinion:
Technology central
p8

Stuart Dodds
Principal, Positive Pricing

Opinion:
Under the hammer
p9

Briefing June 18, team profile, CMS
CMS
BD, marketing and comms team

Team profile:
Merger mastery
p18

Simon Hill - Tikit
Simon Hill
CEO, Tikit

Internal supplement:
Invest for tomorrow
p23

Sean OBrien
Managing director,
DVV Solutions

Industry interview:
Late to the third party?
p36

Patrick Hurley - Thomson Reuters Elite
Patrick Hurley
VP, customer advocacy, Thomson Reuters Elite

Opinion:
A day in the life of customer advocacy
p10

Tony Williams
Tony Williams
Principal, Jomati Consultants

Opinion:
Technology central
p8

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ISSUE IN BRIEF

Legal business is busily disaggragating – and that’s an opportunity to disperse. Law firms explain which literal directions they’re heading off in around the country to set up nearshore hubs, and what to expect along the way –with Reed Smith, Ashurst, Freshfields Bruckhaus Deringer, Norton Rose Fulbright and Baker McKenzie

THE BIG IDEA

Lower-cost centres in high-talent cities sound like a no-brainer, but there’s a lot of work involved before the legal work even starts. A brand new location is also perhaps a particularly good opportunity to think afresh about how the firm could do all kinds of things that might help to boost business productivity.

MERGER MASTERY

Briefing June 18, team profile, CMS

A year on from the big merger day, the BD, marketing and communications team of CMS reflect on how far they’ve come. There was a certain opportunity to start from scratch, but collaboration on how that new entity would come alive was key. Kayli Olson hears all about it.

STEPS UP FOR GDPR

Briefing June18, Brain training web

With the EU’s General Data Protection Regulation finally in force, Ruth Napier, director of business development at Cripps, reflects on the process of turning a period of especially challenging regulatory change into opportunity to build stronger client bridges.

Briefing July19, M Workplace cover
supplements

Modern workplace

How are law firms working on improving the working environment?
BRIEFING LEADERS MBD 2019 cover
reports

Marketing and BD leaders 2019

Where is legal drawing its marketing and BD leaders from now?