Briefing Tiger Team: Back to the future?

Rupert Collins-White, Co-CEO|Briefing

Kate Bassett, marketing and client development director|DWF

Patrick Torti, director quality, risk and compliance|CMS

Tara Waters, partner, head of Ashurst Advance Digital|Ashurst

Sarah-Jane Howitt, BD and marketing director, partner|Weightmans

Mike Gilpin, commercial director|Kennedys iQ

Robert Beach, CEO|Pinnacle


Unable to meet and greet in person, how can law firm marketing and business development professionals find new ways to connect with existing and potential clients, identify and create opportunities, and turn this into all-important profitable revenue in the deepest recession since records began?

Our latest Briefing Tiger Team, in partnership with the technology consultancy Pinnacle, sees Briefing’s co-CEO Rupert Collins-White joined by the marketing and client development director at DWF, Zelinda Bennett; business development and marketing director at Weightmans, Sarah-Jane Howitt; commercial director of Kennedys IQ, Mike Gilpin; director of quality, risk and compliance at CMS, Patrick Torti; and head of Ashurst Advance Digital, Tara Waters. Completing the group is Pinnacle’s CEO in the US Bob Beach.

The team takes on:

  • Does business development need to return to well-worn principles of the past, or should this be seen as an opportunity to try new things and for tech-enabled delivery to sell itself much more significantly?
  • What tools and techniques could marketing take from how value messaging is effectively concocted in other organisations and sectors?
  • Do firms really have the fundamental skillsets they need to sell their services remotely, and how could they set about strengthening them?

Watch the video on YouTube here.


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