How can law firms up their thought leadership game in a hybrid world?

With businesses across many sectors coming to accept the reality of hybrid working as the new status quo, developing strategies to successfully navigate a world of entrenched virtual interactions has become increasingly urgent. But, in order to stand out from the crowd, firms need to have valuable insight to share – something knowledge management (KM) teams are well-positioned to support. So, what should the priorities be for KM and marketing and BD (MBD) leaders looking to better integrate their efforts, and how can they measure their success?  

Watch Briefing editor Josh Adcock and panel guests Richard Gaston, head of knowledge and research at Addleshaw Goddard, and Deborah Fleming, marketing and business development director at Walker Morris, discuss: 

• How can MBD leaders better leverage knowledge assets and content to promote and differentiate their firm in an increasingly digital world? 
• Are clients expecting more value from the content or knowledge assets made available to them?  

• What kinds of resources or skills do KM teams need to make that a reality?  
• Are KM leaders and teams empowered to have an impact on MBD programmes? 
• What structural obstacles prevent the formation of an integrated strategy?  

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