Briefing Marketing and BD Leaders 2023

MBD Leaders 2023 brought together our tight community of experts and strategic leaders in the marketing and business development function from across large law firms.

In a collaborative and interactive environment, they discussed the latest roadblocks, projects and innovations their and their peers have encountered when leading MBD in legal services.

They benefited from new perspectives from our expert speaker line-up, before diving into the detail in our structured workshop sessions to explore new approaches to MBD challenges with your peers.

The long-awaited Briefing Marketing and Business Development Leaders took place on Tuesday 7 November 2023 in London and was brought to you by our friends at Intapp, ComXo, Introhive, My Customer Lens and Peppermint Technology.

Content highlights: 

• Learn what to expect in these changing economic times with an outline from an economist
• Explore a case study from the community in depth, and vote on the best approach in the ‘we are family’ workshop session
• Choose a problem to take to our pit stop roundtables and explore solutions with your peers, from building a stellar MBD team to advice on branding and messaging by client type
• Hear the latest practical, implementable guidance on getting the most out of your data in a MBD context
• Share your knottiest MBD challenges with your peers and explore the solutions together with your peers in our ‘writing on the wall’ session
• Explore how best to create a culture of relationship building in a law firm, both internally and externally