When it comes to marketing and business development (MBD), there is one word that lawyers seem to dread: sales. The stigma around this taboo was one of the key points of discussion at this year’s Briefing MBD Leaders event. According to several senior marketing and BD leaders, aversion to sales — or more specifically, lawyers’ […]

It seems there is no conversation among legal business management leaders that doesn’t include at least one mention of technology. And with 82% of those leaders saying their firms have moderately or significantly increased technology spend in 2024, according to the latest Briefing/HSBC UK report, it’s safe to say that its popularity within the legal […]

A Briefing roundtable of law firm finance and operations leaders heard that the genAI juggernaut could prove a pivotal moment for elevation of the finance function — if the system foundations are first set up for that success