How do your law firm competitors measure their marketing and BD success in a virtual world?

Richard Brent, editor-in-chief|Briefing

Christopher Young, leader of the BD practice |Pinnacle

Sid Welham, chief operating officer |HFW

Ruth Ling, head of innovation and change|Taylor Wessing

Marc Yaffe, partner and head of commercial litigation|JMW

Kirsty Shenton, head of client care |Mills & Reeve

BRIEFING 5P PARTNER

How do law firms define and measure their marketing and BD success in a still virtual business world, and what levers can they pull today using existing resources to succeed better? The Briefing Tiger Team format brings operational leaders from different firms and functions together to tackle a common challenge with their multiple perspectives – and in line with the core themes of Briefing 5P, our latest instalment focuses on driving BD performance.

Editor-in-chief Richard Brent and Christopher Young, leader of the BD practice at Pinnacle, are joined by Sid Welham, chief operating officer at HFW; Ruth Ling, head of innovation and change at Taylor Wessing; Marc Yaffe, partner and head of commercial litigation at JMW; and Kirsty Shenton, head of client care at Mills & Reeve.

Leveraging and integrating technology, and a healthier supply of data, are strong contenders in the mix of suggested solutions put forward by the Tigers, but it transpires work could also be done to incentivise commitment to key actions such as client listening, referrals and wider cross-expertise collaboration.

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Webinar time: 43 minutes. Take a look at the YouTube page for specific timestamps, so you can find content more easily.

Feature image for Briefing 5P 2020 promotion
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Measuring law firm marketing and BD success in a virtual world

What levers can law firms pull using existing resources to succeed better?
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Video: Back to the future? Copy

The tigers discuss the top three management challenges at leading law firms