How do your law firm competitors measure their marketing and BD success in a virtual world?
Christopher Young, leader of the BD practice |Pinnacle
Sid Welham, chief operating officer |HFW
Ruth Ling, head of innovation and change|Taylor Wessing
Marc Yaffe, partner and head of commercial litigation|JMW
Kirsty Shenton, head of client care |Mills & Reeve
How do law firms define and measure their marketing and BD success in a still virtual business world, and what levers can they pull today using existing resources to succeed better? The Briefing Tiger Team format brings operational leaders from different firms and functions together to tackle a common challenge with their multiple perspectives – and in line with the core themes of Briefing 5P, our latest instalment focuses on driving BD performance.
Editor-in-chief Richard Brent and Christopher Young, leader of the BD practice at Pinnacle, are joined by Sid Welham, chief operating officer at HFW; Ruth Ling, head of innovation and change at Taylor Wessing; Marc Yaffe, partner and head of commercial litigation at JMW; and Kirsty Shenton, head of client care at Mills & Reeve.
Leveraging and integrating technology, and a healthier supply of data, are strong contenders in the mix of suggested solutions put forward by the Tigers, but it transpires work could also be done to incentivise commitment to key actions such as client listening, referrals and wider cross-expertise collaboration.
Webinar time: 43 minutes. Take a look at the YouTube page for specific timestamps, so you can find content more easily.